Repurpose Longform Content into Reels, Posts, and Emails with Opus Clip + ChatGPT

Creating fresh content every week is hard. You record a great podcast or webinar, and then it sits as one long file. Meanwhile, your audience scrolls past because they want short bites.

Here is the fix: turn one long video into reels, posts, and emails by pairing Opus Clip with ChatGPT.

You will save hours, keep a steady posting schedule, and get more reach from what you already have. Below is a simple playbook you can run each week.

Turn Long Videos into Viral Reels with Opus Clip

Photo by Shantanu Kumar

Opus Clip scans long-form videos, then cuts them into short clips with captions and smart framing. You can learn the basics in the official guide, Introduction to OpusClip, at help.opus.pro. Many creators use it to turn podcasts and webinars into Instagram Reels, TikToks, and YouTube Shorts.

You upload your video, let the AI find the best moments, then export the clips. Features like auto-captions, speaker focus, and auto-sizes help your content fit each platform. Before posting, review every clip for tone, accuracy, and brand voice.

Step-by-Step: Uploading and Generating Your First Clips

• Log in to your Opus Clip account.

• Select your video file, or paste a link if supported.

• Let the AI analyze for hooks, clear sound, and high-energy beats.

• Preview the batch, then download the best shorts.

  
  

Quick tip: start with a 10-minute test video. You will see how the tool identifies beats and pauses that point to viral moments, without long edits.

Customize Clips for Maximum Engagement

Use the editor to polish the output.

• Add emojis sparingly in captions to guide attention.

• Tighten the length to the strongest 20 to 45 seconds.

• Center the speaker, especially for talking-head content; faces hold attention.

• Add a small logo in a corner so branding is clear but not loud.

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If a key idea is missing, regenerate. You will often get a stronger mix on the second pass.

Supercharge Your Content with ChatGPT for Posts and Emails

Now turn those clips into words that sell the idea. Drop your clip transcript or key ideas into ChatGPT to draft captions, social posts, and email snippets. For fresh prompt ideas, check these proven social prompts from Digital First AI.

Both free and paid versions can help. The paid plan handles longer transcripts and gives more consistent output. Always add your niche details, audience pain points, and desired call to action.

Craft Catchy Captions and Hooks That Stop the Scroll

Try prompts like:

• “Write 3 short reel captions using a bold stat, a question, and a myth vs fact about [topic]. Add one line CTA to comment.”

• “Rewrite this transcript as a crisp hook plus two-line caption for Instagram. Keep it friendly and direct.”

  
  

Pair these with your Opus clips so the message matches the moment on screen. Add a clear CTA, for example, “Comment below with your biggest question.”

Build Social Media Posts and Email Newsletters from Scratch

Feed ChatGPT a summary of the clip and your outcome. Then ask for:

• A LinkedIn post with a story lead, a key takeaway, and a question.

• A tweet thread with 5 points, each under 240 characters.

• An email with subject line options, preview text, and a scannable body.

  
  

Do not post blindly. Edit for your voice, facts, and compliance.

Streamline Your Workflow: From Creation to Distribution

Work from one long video and ship a week of content. Use Opus Clip for clips, ChatGPT for captions and emails, then schedule. Tools like Buffer help queue reels and posts. You can draft emails in Mailchimp and track clicks and opens.

Track performance weekly. Save the clip and post combos that win, and produce more on those themes.

Organize and Schedule for Effortless Consistency

• Monday: upload your video to Opus Clip and pick 3 to 5 clips.

• Tuesday: generate captions, posts, and an email draft in ChatGPT.

• Wednesday: schedule everything and set reminders to reply to comments.

  
  

Use a simple Google Sheet to track clip titles, platforms, publish dates, and results. Test in small batches before scaling.

Conclusion

You can stop starting from scratch. Opus Clip turns long videos into ready-to-post reels. ChatGPT converts those ideas into captions, posts, and emails that drive replies. Try this with your next recording and share what you ship. Want more workflows and prompt templates? Subscribe for updates, and grab the prompt set in the next post.